UGent
Vlerick
Three foundations for startups' survival and high growth
Did you know that many young businesses don’t survive beyond five years? Hamza Aurangzeb (Vlerick Business School, UGent) explores what helps young companies thrive and grow. Through interviews with successful young entrepreneurs, he identified three essential foundations—responsiveness, preparedness, and prioritization—that help businesses to remain flexible and succeed in challenging times, like during the COVID-19 pandemic.