VITO
Effective climate policy starts with understanding how real people decide
Climate policies often fail because they overlook the irrational ways people make decisions, like the backlash against the fuel tax in France. This shows that better climate policy isn’t just about tech or economics, it’s about understanding people. That's why researcher Guillermo Borragan uses behavioral science and virtual simulations to test how different groups react to policies like subsidies or taxes, making them more effective.