About the research
Why do climate policies sometimes fail? The Yellow Vest movement in France showed us: even well-intentioned policies, like fuel taxes to cut emissions, can backfire if they ignore how people actually make decisions. Nobel Prize winner Daniel Kahneman proved it: our choices aren’t always logical.
What if we could test policies before rolling them out? Guillermo Borragan’s research team uses behavioral science and computer modeling to create virtual households that simulate how different groups respond to subsidies, taxes, or renovation programs. The result? Smarter, more effective climate policies that save public money and work with human behavior.
Because better climate policy isn't just about technology or economics, it's about people.
Sustainability
Energy
Contact Guillermo
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